We choose to go to the moon...

I need some information about your on-line shopping preferences and I'm hoping you can help. Feel free to link this if you know anyone else who might be interested in offering input.

These questions are fairly broad . I'm hoping to collect as many answers as possible by the end of the day tomorrow (7/1).

What features immediately turn you off when you visit a website?

What features must a website have if you're going to visit and shop regularly?

Do you comparison shop for price when you're buying on-line?

How important is brand to you?

How important is a social networking element of a website that sells entertainment products (books, movies, music, etc.)

Assuming you buy most of your digital music and movies on iTunes, what would it take for another site to win your business?